Soil Health
Indicators of soil improvement tracked over time, forming the biological foundation beneath the claim.
Our Standard
Proof on the pack.
Charter is the consumer face of the Regenerative Hubs Standard — connecting British regenerative meat, nutrient-rich food and transparent proof from farm to shelf.
How it worksRegenerative Hubs Standard
Built through expert collaboration.
The Regenerative Hubs Standard brings together Edacious for nutrient density, SGS for biodiversity measurement and GoTrace (Chainparency) for full farm-to-shelf traceability.
Charter makes this evidence visible in the market, helping consumers understand what matters to them while enabling individual farmers and Charter fifth-quarter products to demonstrate ongoing improvements in nature-friendly outcomes and nutrient-rich final products.
Measured
Ground
Ground
The current system measures what farmers do. Our approach is designed to help show what farming creates.
The distinction
- Regenerative Hubs Standard
- Supported by Charter
- Evidence connected to farms, batches and products
- Proof made visible on the pack
What gets measured
Evidence before claims
The standard is designed to connect farming practice, measurable outcomes and the food itself. As the evidence improves, the claim becomes clearer.
Biodiversity
Ecological assessment of habitats, species richness and resilience, connected to the farm itself.
Nutrient Density
Laboratory testing used to understand what is actually in the food and how that changes over time.
Eating Quality
Assessment of flavour, tenderness and the experience on the plate, because a standard has to matter to the person eating the food.
How it works
Measured. Reviewed. Made visible.
The purpose is not to create another badge. The purpose is to connect the farm, the animal, the product and the evidence in a way consumers can understand.
Proof on
Pack
Pack
The four steps
- Methodology The Regenerative Hubs Standard combines biodiversity measurement, nutrient density analysis and full farm-to-shelf traceability.
- Farm evidence Breed, grazing, forage, biodiversity, soil and product evidence are gathered through the year.
- Review Results are reviewed and connected to the farm, batch and product.
- Consumer proof Charter helps the evidence travel to consumers through product, pack and traceability.
Founding group
Built with the people doing the work
The methodology and market application are being shaped with farmers and practitioners who understand that a claim has to hold up in the field, not just on a label.
One Field
at a Time
at a Time
Founding participants
- Belmont Farms Bristol
- Dunmaglass Estate Inverness-shire
- Edinvale Farm Moray
Follow the work
If you’d like to follow our progress, join the mailing list below. We’ll share occasional updates as we go.