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We’ve spent years showing that good farming creates value well beyond the carcass. The Charter is the first thing that helps make it visible.
Eric Heath
Founding Farmers
The people writing the Charter
A group of farmers, butchers, land stewards and technical partners, coming together to define a new standard for regenerative meat farming in Britain. Measurable, living and shaped by those doing the work.
Meet the founding groupBuilt from the ground up
A British standard, written in the field
The founding group spans beef farmers from the Highlands, Moray, the Cairngorms, Bristol and beyond.
They’re here because the current system doesn’t reward what makes agroecological farming valuable. The Charter changes that, not with louder claims but with verifiable evidence.
From the
Ground Up
Ground Up
What gets measured
- Farming System Breed, diet, grazing rotation and finishing.
- Farm Biodiversity Independent ecological assessment.
- Eating Quality Flavour, tenderness and experience.
- Nutrient Density What is actually in the food.
- Traceability Farm, animal, processor, test, pack.
The signatories
Farmers and partners
Shaped by the people doing the work. As new farms join, they commit to the same standards and help strengthen them over time.
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Britain produces some of the highest quality beef in the world but doesn’t fairly reward farmers. Charter is finally changing that.
Jock Gibson
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People want to know where their food comes from. We can go one further, and show them what it’s doing for the land.
James Grant
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Regenerative farming is judged in the field, not the boardroom. If the land’s improving, the record should show it.
Dunmaglass Estate
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No two farms are the same. That’s exactly why the record has to tell the truth about each one.
Balnagowen & Aberarder
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If you want proper evidence, you need proper controls. Doing it the same way every time gives the data a backbone.
Munro’s of Dingwall
Next cohort
Interested in joining?
We’re looking for farmers already practising regenerative farming and who want to be rewarded fairly for it.
If you’re finishing cattle agroecologically on grass and forage, or working toward it, we’d like to hear from you.
Join our
Movement
Movement
The commitment
- Measured outcomes Soil, biodiversity, nutrient density.
- Independent verification Assessed in the field, every year.
- Proof on the pack A record that travels with the food.
Register interest
Tell us about your farm
A few details to start the conversation — we’ll follow up directly.